"ES" (Employee Satisfaction) can be the productivity driver on the next few decades in the same way "IT" information technology was a productivity driver over the last few decades.
Just as in the '90's companies adopted forward thinking IT strategies to achieve efficiencies and create competitive advantages in the marketplace, today forward thinking companies who adopt forward thinking ES strategies will create a competitive their advantage over their competition as this century enters it's "teens."
"IT" has had a great run and in fact, it was the managers who came of age during the IT revolution who laid the ground work for the management thinking behind the ES revolution. However, IT has increasing become a commodity.
In 2003 Nicholas G. Carr became "the bogeyman of the information technology industry", by publishing an essay in the Harvard Business Review called ''IT Doesn't Matter."
In it he said:
"Technology ''is beginning an inexorable shift from being an asset that companies own in the form of computers, software, and myriad related components to being a service that they purchase from utility providers," Carr writes. ''Few in the business world have contemplated the full magnitude of this change or its far-reaching consequences."
Obviously deploying technology intelligently is going to continue to be important for any business - but deploying "ES" strategies intelligently will be what separates the winners from the losers.
Or as
"rickman's posterous" puts it, "If IT has become a commodity, then
only an organization's people and processes can make a difference.